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Interview Transcript

AI-Conducted Prospect Interview

Sample Interview
Prospect:Marketing Director
Company:Mid-size SaaS Company
Date:January 15, 2025
Duration:5 minutes

Hi there! I'm Jen. Thanks for taking a couple minutes to help Salesloft improve their service. I have just 7 quick questions for you.

First, what did you like about your experience with Salesloft?

Their website is incredible with lots of great resources. The support team was fantastic!

Thanks for sharing that—really helpful.

What didn't work for you?

The sales rep didn't follow up on questions and it seemed like implementation was going to be very time consuming and expensive.

I understand. That's valuable feedback.

Which company did you ultimately choose?

Outreach

Got it, thanks.

Why did you choose them?

Their team was incredible. They were a true partner every step of the way. Their G2 reviews are incredible and they proactively offered customer references. They had a clear plan for implementation and it seemed very doable with the help of their team.

That makes sense.

What could be improved about the company you ultimately chose?

They don't seem to be as helpful on the sales enablement / training side but we are confident we can figure it out because their system is very intuitive.

Good insights. A couple more questions...

And roughly how much will you be paying for their solution?

$120 per user per month. 250 users

Perfect. One final question...

Finally, what other feedback would you like to share with Salesloft?

Although they weren't a #1 choice they would have been a great choice. We will consider them in the future - especially if they can make switching easy.

Key Insights from this Interview:

  • Sales rep follow-up was a critical failure point in the process
  • Implementation concerns about time and cost were major decision factors
  • Competitor's partnership approach and proactive customer references won the deal
  • Future opportunity exists if switching process can be simplified
  • Pricing transparency - competitor at $120/user/month for 250 users ($30K/month)